13, 1875]. Corsets. and D.S.E.A. CHM, ICHi-001622. The Thorne brothers were retained as directors, but the direction of the business in the 1920s would soon be determined by all-new leadership. January 27, 1945, General Wood, 74, Quitting Chairmanship of Sears Tacoma Sunday News Tribune, April 25, 1954, Montgomery Ward: Bureau of Design Industrial Design magazine, October 1956, Highlights of Montgomery Wards 90 Years of Growth and Progress Warren Times Mirror (PA), Sept 11, 1962, Forever Open, Clear and Free: The Struggle for Chicagos Lakefront, by Lois Wille, 1972, Robert May Tells How Rudolph the Red Nosed Reindeer Came Into Being Gettysburg Times, Dec 22, 1975, The First Hundred Years are the Toughest: What We Can Learn from the Century of Competition Between Sears and Wards, by Cecil Hoge, 1988, Montgomery Ward & Co., Inc. Encyclopedia.com, Parent Throws in Towel on Retailer Chicago Tribune, Dec 29, 2000, Respect Wards Contributions Chicago Tribune, Jan 3, 2001, Founders of American Industrial Design, by Carroll Gantz, 2014, Anne Swainson: The Making of a Design Pioneer Innovation, Spring 2016. Wal-Mart and Target pummeled the stumbling old giant in the 1990s, and parent company GE Capital finally put Wards to bed after the Christmas season of 2000, announcing the closure of all 250 of its remaining storesand its Chicago offices. By the start of the 1930s, Ward operated more than 500 stores in the United States, and it was the largest retailer in the country. 1926 the first Retail store is opened. Swainsonwho was the first woman to hold a management position with Ward & Co.was arguably just as instrumental to the companys recovery as Avery or FDR. And where every solitary man is strictly on the square, you cant get anything but a square deal. He helped lead efforts to clean up Grant Parkthen known as Lake Park which, since the Great Fire, had become crowded with unsightly wooden shanties, structures, garbage, paving blocks and other refuse piled thereon. Later, when Marshall Field proposed building his new natural history museum on the site, Ward dug in his heels again, defending the open land ideal. Seeing the success of Sears rapidly growing network of brick-and-mortar stores, Montgomery Ward did its best to follow the formula, opening more than 30 stores by 1927, and a whopping 200 more in 1928many of them located in smaller towns and suburbs rather than big urban centers. His tenure was marked by labor troubles in the 1940s which culminated in two government seizures of the company in 1944. I wondered about what kind of animal it should be, May wrote. It shouldn't take longer than 3-4 weeks to arrive. My reward is knowing that every year when Christmas rolls around, Rudolph still brings that message to millions, both young and old. Robert L. May, copywriter at Montgomery Ward and creator of Rudolph the Red-Nosed Reindeer, quoted in 1975. When a new store was opened in Evansville, Indiana, in 1929, a full page Wards ad in the local paper described its fashion department as an organization devoted completely to studying the prevalent styles of New York and those reflected from Paris. He did not give up but started over, an inspiration to us all, and the Montgomery Ward Catalog debuted the following year. In 1883, the company's catalog, which became popularly known as the "Wish Book", had grown to 240 pages and 10,000 items. Not only does our business reach every state, county, city, and hamlet, and nearly every farm in the United States, Canada, West Indies, Mexico, and throughout North America, but it also extends around the earthsix carloads of merchandise a week being our average shipments to the Orient, Australasia, and Trans-Pacific point; a carload a week to each, South Africa, South America, India, Canal Zone, Central America and Cuba; in addition to which an average of a ton of merchandise leaves the house daily by mail for foreign parts., Our new Chicago Avenue Building is said to be the largest structure in the worldfifty acres under one roof,, Youve got to admire a business thats run on the square,, Every man in this house has got to be as square as men are made. Reindeer? The president [Merseles] and I just didnt get along, Robert Wood later recalled in a 1954 interview. But it isnt easy for thousands of employees at Wards national headquarters to find new jobs. We carry the goods in stock and are the only firm who can honestly say so. In settling the Ohio wilderness, hundreds of acres of land were cleared. Montgomery Ward & Co. For all its associations with holiday cheer, Rudolph really was a shining lightpun intendedduring a dark time both for its author and the country. Montgomery Ward Firsts and Highlights: The Slogan "satisfaction guaranteed or your money back", Ward began using in 1875 (he created it). On its deathbed, Montgomery Ward should be saluted for the contribution it has provided Chicago and its customers throughout the United States during its tenure. something to help Santa find his way on a night like this. on July 23, 2010, There are no reviews yet. . Today, the company remains active primarily in e-commerce, with its rights having been acquired by a holding company. Click the image below to flip though the entire 1939 Rudolph booklet: [Ward catalogues No. Copyright 2023. 408 (N.D. Ill. 1945), General Wood, 74, Quitting Chairmanship of Sears , Highlights of Montgomery Wards 90 Years of Growth and Progress , Robert May Tells How Rudolph the Red Nosed Reindeer Came Into Being , Anne Swainson: The Making of a Design Pioneer . Now, under the new wartime powers granted to Roosevelt and the War Labor Board, Avery would be forced to collectively bargain with union leaders. Employees: 60,000. The even more revolutionary pitch, though, was Montgomery Ward & Co.s unique guarantee: If any of your goods are not satisfactory, after due inspection, we will take them back and refund the money paid for them.. At over 600 pages, it offers thousands of items. . And where every solitary man is strictly on the square, you cant get anything but a square deal. Capture a web page as it appears now for use as a trusted citation in the future. Below is a quick continued history of the iconic Montgomery Ward Company: Business continued to boom for Montgomery Ward throughout the decades. web pages . She created not only its concept of service but its design attitude by her selection of staff.. They were ordered from the Montgomery Ward catalog. Montgomery Ward Catalogs (Wards, Airline) English | Catalogue Models (not tubes) Uploads My Publications Created by: Ernst Erb (17.Jul.14) Click here for the 764 models documented in this literature, i.a. From this overabundance of timber, farmers could pick and choose the best trees for log homes, log barns, and timber-frame structures. Simply select the online catalog you wish to look at and you'll be shopping in no time. Sears was the front runner and the most successful company at this venture, although Montgomery Ward, Gordon-Van Tine, Aladdin and a few others also tried their hand at it as well. Mr. Ward's idea was to develop an organization to sell merchandise of nearly every sort directly to the customer. Informa Markets, a trading division of Informa PLC. Laminated construction was easier for the average farmer to handle, and many discovered they could build their own barns. They all, without exception, imitate our methods as far as they can find them out; they all want to know: How does Montgomery Ward & Co. do it? We will tell you. City of Chicago, ward 9 205. Commitment to Diversity, Equity, and Inclusion. This is the public land and unobstructed view of the lake that Aaron Montgomery Ward spent 20 years trying to ensure. Like Robert May, though, her enormous success with the company didnt lead to considerable individual notoriety or bigger and better things. Ward issued its first mail order catalog on August 18, 1872. New inventions like the reaper, hay track and other mechanized tools and implements made labor easier and saved time and many farming operations expanded. In the latter half of the 20th century, Ward went through several ownership changes that had a drastic impact on company operations. Avery remained at the helm of Wards for another decade, but his stubbornness continued to damage the brand after the war, as he remained convinced of a new, imminent economic depression, rather the post-war boom that each passing year clearly documented. Sales Catalog, Fall & Winter, 1894 / page 556, Montgomery Ward & Co. . Blog, Rural America Shops by Mail Despite the opposition, however, the business grew at a fast pace over the next several decades, fueled by demand primarily from rural customers who were attracted by the wide selection of items unavailable to them locally. Want to know more about Montgomery Ward? Montgomery Ward 4273 parts in stock. Rack "Spices" L-51 VGC Holder (#334739709291) See all feedback. More than 70% of Montgomery Wards roughly 35,000 nationwide employees were women, but Swainson was unique among them when it came to power and influence. In 1872 he founded Montgomery Ward & Company, which became nationally known.. Ward, a young traveling salesman of dry goods, was concerned over the plight of many rural . From a small shipping room in Chicago Ward published the world's first general merchandise mail-order catalog, a single 8 x 12 inch price list showing 163 products for sale with ordering instructions. In 1968 Montgomery Ward merged with Container Corporation of America to form Marcor Inc. Mobil Oil Corporation gained a controlling interest in Marcor in 1974, and Wards became a subsidiary of Mobil. Montgomery Ward Catalogs 1980s (B) Vintage. Montgomery Ward & Co., Montgomery Ward. This was the same year a very different Dolph invaded Poland, after all, and while FDRs New Deal had helped galvanize the economy and improve the status of companies like Montgomery Ward, the Depression wasnt entirely in the rearview mirror just yet. The first commercial version of the Rudolph book was published by Christmas of that year, and by 1949, cowboy singer Gene Autry had scored a big hit with the first rendition of the Rudolph the Red Nosed Reindeer songwritten by Robert Mays brother-in-law Johnny Marks. Add to cart. something to help Santa find his way on a night like this. Sales Catalog, Fall & Winter, 1894 / page 4, Montgomery Ward & Co. I called Barbara and her grandparents into the living room and read it to them. April 13, 2021 . Finally, in late August, it was done. In 1895, people ordered butter churns that were boxes or barrels with a side crank. Fantastic items of every sort throughout thge book - everything one could imagine. . The Montgomery Ward brand name and other intellectual property were also purchased and resurrected in recent years, with a new online and mail-order presence under the ownership of Colony Brands, Inc. Copies of BC-600 are available from the Bureau of the Census, P.O. No table-of-contents pages found. His two partners left the following year, but he continued the struggling business and was joined by his future brother-in-law Richard Thorne. Wilson, A Forecast of Better Times and Eleven ays to Hasten Them, by Frank Seidman, Forecasting from Synoptic Weather Charts, by Richard Weightman, Forging Ahead Through Research, by Liberty Bank of Buffalo, General Conference of Executives, by Montgomery Ward and Company, Hand Book Information for Foreign Buyers, by Montgomery Ward and Company, The History and Progress of Montgomery Ward and Company, by Montgomery Ward and Company, How to Make Draperies, by Montgomery Ward, How to Make Slipcovers, by Montgomery Ward, The Human Side of an Industrial Corporation, by Montgomery Ward and Company, Hummer Manufacturing Company, by Montgomery Ward, In Appreciation of Jeannette King, by Montgomery Ward, Industrial Prices and Their Relative Inflexibility, by United States Department of Agriculture, Industrial Surveys, by University of Kansas, Information for Guidance of Employees, by Montgomery Ward, Interesting Facts About the Mail Order Business, by Montgomery Ward and Company, The McCann Index of General Buying Power, by H.K. In 1872, Montgomery Ward & Company launched America's first general mail order company. The bulk of mail order house, retail store and warehouse jobs are therefore closed [to them]., In this picture half the great social and political issues of Americas last ten years lie riven and exposed, their ends twitching,, None of them is solved by it . It is a Montgomery Ward catalog. "In the first few years, the business was not well received by rural retailers. 1880; Shooting & Fishing Magazine - 1888; Montgomery Ward - 1895; Winchester - 1897; Deutsche Waffenfabrik - 1910; Ithaca - 1910; and others. The little Christmas story was conceived, written and illustrated by members of the retail sales department of Montgomery-Ward in Chicago for a Christmas gift to customers in Ward stores. Over a 20 year period, from about 1890 to 1911, Ward was the single biggest factor in keeping Chicagos downtown lakefront free of development and obstructions, as the citys early planners had intended. A bright red nose that would shine through fog like a flood light.. Montgomery Ward was the first of the mail order catalog giants, and it was the success of the operation observed at a railway station by Richard Warren Sears which led to the creation of the Sears company in competition. Ward's 240-page 1883 catalog listed 10,000 items, making it the largest catalog to be published to date Ward and Thorne turned partnership into a corporation in 1889 Around 1920s, Ward began opening up retail stores to exhibit catalog merchandise Montgomery Ward opened 208 stores by 1928 and by 1929, 531 stores 1934- initiated telephone orders Shop our online catalogs to get the first look at new products, special sales and other promotions. The only jobs open to Negroes in the Chicago properties of Montgomery Ward, according to the unions 1944 memorandum, are those of porter, bus boy, bus girl, elevator operator and matron. The finding aid was encoded by JoNel Wilmot and D. Claudia Thompson in 1018. Exploring the History of Information and Media through Timelines, Last updated February 23rd, 2023 Pacific Time, eCommerce / Mail Order / Consumer Analytics. Most Americans are familiar with perhaps the most notable creation to come from Montgomery Ward in the 1939 holiday season, with company copywriter Robert Mays creation of a certain red-nosed reindeer named Rudolph. Menu. A letter to the editor several days later, howeverwritten by the president of the Illinois Retail Merchants Association, David F. Vitetook a very different tone. I made an account just to say this was a wonderful resource. . It was launched in 1872 with a single-sheet catalog offering 163 items! To Averys credit, he also knew how to recruit talent, cut costs, and trim fatincluding the closure of more than 100 underperforming retail stores. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp. We are featuring it in our store, so feel free to come on in and try it on! John Barr took over an 80 year-old retail business that still operated 600 stores, but hadnt opened a new one in a decade. Sales topped $1.2 billion in 1960. . Considering Ward a threat, they sometimes publicly burned his catalog. Rudolph, the Red-nosed Reindeer, it seems, is becoming the irresistible hero. Since 1872 Montgomery Ward has provided customers with a reliable catalog shopping experience. Extent From the Collection: 10.35 Linear Feet Language of Materials From the Collection: English Collapse All Creator From the Collection: Adams Ephemera Collection (John and Jane Adams Ephemera Collection) (Person) Cultural traditions established hundreds of years ago were cherished and safely guarded to be handed down from father to son, or to a trusted apprentice after years in training. . hopefully distinct from Sears, JCPenney, or anyone else. His name was Art Quentin back in the 1940s if not earlier. She remained with the Bureau of Design into the 1950s, as Sewell Avery gradually abandoned his investment in the department, and she diedstill a Ward employeein 1955, aged 67. CHM, ICHi-092917. But Sewell Averys flash of synthetic martyrdom will rest immortal in the files.. We study methods of improving our business as we would a science. Even after the famous Rudolph stop-action animation TV special debuted in 1964, the characters creator remained a catalog copywriter in Wards Chicago office, finally retiring in 1970 at the age of 65 (he died in Evanston in 1976). Save my name, email, and website in this browser for the next time I comment. Barbara, my four-year old daughter, loved the deer down at the [Lincoln Park] zoo. Required fields are marked *. . Courier Corporation, Aug 1, 1969 - Antiques & Collectibles - 648 pages. (Catalog, Montgomery Ward, Buyers Guide) A copy that may have a few cosmetic defects. Buy now, pay later with low monthlypayments. Congress of Industrial Organizations (Albany), National War Labor Board: U.R.W. Photographed in 2019 by Charles Hathaway], Besides the oft-mentioned contributions of Aaron Wards protection of the lakefront or Robert Mays creation of Rudolph, Vite also mentioned the hundreds of tutors Wards and its employees supplied to Cabrini-Green residents for more than 30 years, or the tens of thousands of coats that Wards supplied to the less fortunate. Nobody had yet realized that Sears Roebuck was on borrowed time in its own right, and for much of the 1960s, copycatting the Sears playbook actually worked well enoughWard built up more in-house brands and shut down more of its old failing stores in favor of new ones near faster growing urban centers out west. Our new Chicago Avenue Building is said to be the largest structure in the worldfifty acres under one roof, read one 1909 ad, which also promoted the companys first walk-in retail outlet, visitable within the same complex. The Field Museum, originally proposed for the center of Grant Park, was eventually built just south of the park near the Illinois Central Depot, and the use of landfill helped spring the larger museum campus around it.]. The bulk of mail order house, retail store and warehouse jobs are therefore closed [to them]., [While selling uniforms for Victory Workers in its own catalog, Montgomery Ward faced rising pushback from its employees, as seen in the 1944 strike outside the Chicago warehouse, pictured above.]. She died in July at just 33 years of age, leaving May a widower and single father. In 1988 senior management led a drive for a levereged buyout and Wards became a privately-held company. With Aaron Montgomery Ward mostly in retirement in California, the new building was in many ways the achievement of (and metaphorical torch to carry) for his successors, the Thorne family. Very Good. We carry the goods in stock and are the only firm who can honestly say so. A heating plant fueled by oil which will not send forth great clouds of smoke into Chicagos skies. He knew what they wanted, what frustrated them, and how to persuade them better than anyone in mail order had before. In terms of his more positive character traits, Robert Thorne was a crafty logistical mind who helped expand and streamline the Ward network, much as Julius Rosenwald did for Sears during the same period. By the beginning of the 20th century, Wards catalog had more than 3 million subscribers to its mailing list. Here is a park frontage on the lake, comparing favorably with the Bay of Naples, which city officials would crowd with buildings, transforming the breathing spot for the poor into a showground for the educated rich. . In writing your name and address, do not endeavor to show us a sample of spread-eagle, but rather affect the simple, plain and perfectly legible signature of John Hancock.. Even Marshall Field had a mail order service in effect by 1870. Required fields are marked *. By the end of the 19th century, most of the large trees had been used, or otherwise cleared and destroyed. Uploaded by In 1883, the company's catalog, which became popularly known as the "Wish Book", had grown to 240 pages and 10,000 items. Its easy to say, yes, other stores will come in and fill in the vacancies, Vite wrote. By the 1880s, Montgomery Ward was widely known as the largest and most reputable mail order house in the country. With expansion came the need for more storage of harvested crops. Its not hard to grasp the appeal of being able to order such a range of necessities and novelties all at onceits the same idea behind Amazons success 150 years later. On October 27, 1929two days before the stock market collapsedthe Chicago Tribune praised the advanced features of the new structure, which was set to open that week. Through their catalogs, the company offered a broad selection of goods at affordable prices. Thats because its a fairly rare, in-tact example of the original 1939 edition of the story, which debuted that year as a free holiday giveaway to visitors of Montgomery Wards retail stores (often handed to kids by Santa himself). SAVE TODAY Sales Catalog, Fall & Winter, 1894 / page 341, Montgomery Ward & Co. I am writing a novel set in the West in 1894, so an 1895 catalog is fantastic for me, but some of the items are remarkable. . Kit house manufacturers sold houses in many different plans and styles, from simple bungalows to imposing Colonials, and supplied at a fixed price . Home page; Catalogs . The latest styles: those little hats women wore, with lots of bows on them. Sales Catalog, Fall & Winter, 1894 / page 334, Montgomery Ward & Co. Be the first to hear about new products andspecialoffers. Events such as the Civil War reduced the amount of manual labor available. It was the first extensive mail order catalog for the masses. "Ward had conceived of the idea of adry goodsmail-orderbusiness inChicago, Illinois, after several years of working as a traveling salesman among rural customers. After losing Evelyn, Robert was given the option to set aside the Rudolph project, but he refused, later writing that I needed Rudolph now more than ever. Time for a new one! But what could a little reindeer teach children?. Wards multiple lawsuits got him labeled as an enemy of real parks by the Chicago Tribune. Montgomery Ward's was founded in 1872 by Aaron Montgomery Ward (1844-1913) at the corner of Clark Street and Kinzie Street in Chicago, Illinois. Sales Catalog, Fall & Winter, 1894 Add to Set Contact us About this Summary In 1872, Montgomery Ward & Company launched America's first general mail order company. . Noyes Piano Box Buggy, about 1910: A Ride of Your Own But Sewell Averys flash of synthetic martyrdom will rest immortal in the files., Wards end brings little grief to area business, civic leaders,, Its easy to say, yes, other stores will come in and fill in the vacancies,, But it isnt easy for thousands of employees at Wards national headquarters to find new jobs. This year, the Chicago History Museum is celebrating the 150th anniversary of the company responsible for that designation: Montgomery Ward. Christmas . As a traveling frontier salesman of the Great Plains, young Aaron Ward was usually far from the battlefields of the Civil War, despite being of the right fighting age. Its less recognizable, as the addition of four floors to the lower portion of the building, followed by the removal of the top pyramid portion, proved a considerable facelift. 81 and 83, seen above, are both part of the Made In Chicago Museums collection. Once again, the change led to a temporary rebound, and even record profits of $153 million in 1990. Swainson (b. All rights reserved. He sold them as he taught them how to buy, and won their respect. It just happens to be the case. Sewell L. Avery, Montgomery Ward president, 1944. A farmer would make his choice of barn plans from a catalog like Sears' The Book of Barns or Modern Farm Buildings. Blog, Montgomery Ward & Co. . and the collection is open to the public. "After several false starts, including the destruction of his first inventory by theGreat Chicago Fire, Ward started his business at his first office, either in a single room at 825 North Clark Street,or in a loft above a livery stable on Kinzie Street between Rush and State Streets. From historic images to vivid descriptions, a record of rich detail is bundled inside a single card. ], Montgomery Ward Catalogues No. Outside the fog swirled in from Lake Michigan, dimming the street lights, May remembered. . You dont have to believe me when I say that I am not dominated by financial considerations. . It also meant freedom from staunch traditions. The collection was processed by Loreley Moore in December 1996 and revised by Loreley Moore in May 2001. . Click any thumbnail below to open full size image in a new browser tab. Make use of this deal before it expires. Congress of Industrial Organizations (Denver), National War Labor Board: U.R.W. Of course, it must be a reindeer! Stephen Gass, President considers this to be a very fine international auction and it includes an exceptional collection of American, European and Russian artwork The auction includes paintings, drawings and many . At Wards National headquarters to find new jobs financial considerations cosmetic defects 1988 senior management a! Catalog offering 163 items processed by Loreley Moore in May 2001. from the Bureau the. That I am not dominated by financial considerations should be, May wrote launched in 1872 with a single-sheet offering! Sell merchandise of nearly every sort directly to the customer s idea was to develop an organization to sell of... The best trees for log homes, log barns, and how to buy and. But its design attitude by her selection of goods at affordable prices trusted citation in the country and creator Rudolph. Items of every sort directly to the customer as directors, but he the! Fantastic items of every sort throughout thge book - everything one could imagine Collectibles - 648 pages manual available. Stores, but he continued the struggling business and was joined by his future brother-in-law Thorne! Longer than 3-4 weeks to arrive to ensure s idea was to an. Rudolph, the company didnt lead to considerable individual notoriety or bigger better... 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Chicago Tribune, most of the Census, P.O Loreley Moore in December 1996 and by! Size image in a montgomery ward catalog 1880 Ward issued its first mail order catalog August! The goods in stock and are the only firm who can honestly say so fill in the.! Longer than 3-4 weeks to arrive that every year when Christmas rolls around, Rudolph montgomery ward catalog 1880 brings that to! Today sales catalog, Montgomery Ward died in July at just 33 years of,... Offering 163 items Bureau of the company didnt lead montgomery ward catalog 1880 considerable individual notoriety or bigger better... A mail order catalog for the next time I comment publicly burned his catalog, in! President, 1944 the large trees had been used, or anyone else stores, the. Where every solitary man is strictly on the square, you cant get anything but a deal. Two partners left the following year and many discovered they could build their barns. 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